Website Competitive Analysis

Lion Street Peers

C3 Financial Partners

  • Large callouts and definition to the page
  • Long page that keeps your attention by guiding your eye
  • Feeling of depth and texturing
  • Partner focus
  • Photography doesn’t match site design

Site: c3fp.com


Alterra Advisors

  • Evocative imagery that matches their brand
  • Interesting “Let the Journey Begin” section
  • Quotes and Success Stories work well visually
  • Type and layout is lacking

Site: alterraadvisors.com


Passerelle Partners 

  • Interesting text treatment with images
  • Colors, imagery, and type create approachable but professional atmosphere
  • Contact page has cinematic image that works well
  • Site is too simple and under designed. Some blues borders touches and embellishments could help finishing of the site

Site: passerelle-partners.com


WestView Financial Group

  • Interesting blues and image finishing and treatment (with text)
  • Site has a sophisticated but dated look and layout

Site: westviewfg.com


Lion Street

  • Interesting layout and navigation, but some of it is big and cluttered
  • Great variations on emphasizing sections
  • Overall, very noisy and hard to follow

Site: lionstreet.com

Website Inspiration

Johnson Pope

  • Colorful interesting, thought-provoking imagery
  • Over the top
  • Pretty cluttered

Site: jpfirm.com


Spinx

  • Compelling callouts and ways of focusing your attention to important quotes
  • Images are organically incorporated with text
  • Too much information

Site: spinxdigital.com


Credit Suisse

  • More of what a current financial firm website would look like
  • Interesting layout and images that are mostly not overly cluttered
  • Type is boring, and the site is sometimes under designed

Site: credit-suisse.com


Vida Capital

  • Interesting imagery that keeps your interest across the page
  • Lots of various in emphasizing key points
  • Approach page has an especially engaging layout
  • Sometimes the site feels a little freeform and under designed (footer, for example)

Site: vidacapitalinc.com

Luxury Brands

Rolex

  • Much higher than national average in household income and ages 25-45
  • Slightly skews male
  • Beautiful, clean, striking header typeface
  • Nice use of images with overlaid typography to break up page
  • Site is sparse but doesn’t feel under-designed

Site: rolex.com

Hotel Crescent Court

  • Unique, luxury hotel — audience skews younger
  • Clean, clear navigation
  • Photos intermingled with callouts for a segmented flow down the page
  • Photos with smaller amounts of centered text created space and will work well for Kentor amount of content
  • Map + Contact with small footer works well

Site: crescentcourt.com

Delta Private Jets

  • Nice clean look
  • Great typography and layout that walks the line of classic and modern
  • Images have a photojournalistic feel to them
  • Images and copy create interest throughout the page
  • Chosen serif and sans-serif typefaces don’t match well

Site: deltaprivatejets.com

Khaite

  • New, quickly rising luxury brand that appeals to younger audience
  • Striking, cinematic images that draw your attention
  • Small, subtle header that gets out of the way (same with footer)
  • Interesting opportunities for callouts and flow of content
  • Text is small and confusing

Site: khaite.com