Website Competitive Analysis
Page Contents
Lion Street Peers
C3 Financial Partners
- Large callouts and definition to the page
- Long page that keeps your attention by guiding your eye
- Feeling of depth and texturing
- Partner focus
- Photography doesn’t match site design
Site: c3fp.com
Alterra Advisors
- Evocative imagery that matches their brand
- Interesting “Let the Journey Begin” section
- Quotes and Success Stories work well visually
- Type and layout is lacking
Site: alterraadvisors.com
Passerelle Partners
- Interesting text treatment with images
- Colors, imagery, and type create approachable but professional atmosphere
- Contact page has cinematic image that works well
- Site is too simple and under designed. Some blues borders touches and embellishments could help finishing of the site
Site: passerelle-partners.com
WestView Financial Group
- Interesting blues and image finishing and treatment (with text)
- Site has a sophisticated but dated look and layout
Site: westviewfg.com
Lion Street
- Interesting layout and navigation, but some of it is big and cluttered
- Great variations on emphasizing sections
- Overall, very noisy and hard to follow
Site: lionstreet.com
Website Inspiration
Johnson Pope
- Colorful interesting, thought-provoking imagery
- Over the top
- Pretty cluttered
Site: jpfirm.com
Spinx
- Compelling callouts and ways of focusing your attention to important quotes
- Images are organically incorporated with text
- Too much information
Site: spinxdigital.com
Credit Suisse
- More of what a current financial firm website would look like
- Interesting layout and images that are mostly not overly cluttered
- Type is boring, and the site is sometimes under designed
Site: credit-suisse.com
Vida Capital
- Interesting imagery that keeps your interest across the page
- Lots of various in emphasizing key points
- Approach page has an especially engaging layout
- Sometimes the site feels a little freeform and under designed (footer, for example)
Site: vidacapitalinc.com
Luxury Brands
Rolex
- Much higher than national average in household income and ages 25-45
- Slightly skews male
- Beautiful, clean, striking header typeface
- Nice use of images with overlaid typography to break up page
- Site is sparse but doesn’t feel under-designed
Site: rolex.com
Hotel Crescent Court
- Unique, luxury hotel — audience skews younger
- Clean, clear navigation
- Photos intermingled with callouts for a segmented flow down the page
- Photos with smaller amounts of centered text created space and will work well for Kentor amount of content
- Map + Contact with small footer works well
Site: crescentcourt.com
Delta Private Jets
- Nice clean look
- Great typography and layout that walks the line of classic and modern
- Images have a photojournalistic feel to them
- Images and copy create interest throughout the page
- Chosen serif and sans-serif typefaces don’t match well
Site: deltaprivatejets.com
Khaite
- New, quickly rising luxury brand that appeals to younger audience
- Striking, cinematic images that draw your attention
- Small, subtle header that gets out of the way (same with footer)
- Interesting opportunities for callouts and flow of content
- Text is small and confusing
Site: khaite.com
